Prewell

The brand idea is unseen luxury: the premium quality you feel every time a drawer glides shut, even when you can’t see what makes it work.

The mark pairs a drawer-shaped icon with a wordmark. The icon is a copper door-and-drawer form with stacked lines, and the same stacked lines replace a letter inside the name, so the product’s shape runs through the whole logo.

It works in dark on light, white on dark, and as an icon on its own.

A deep slate grey, a warm copper and a soft light grey. Slate carries the engineering and strength, copper adds warmth and a premium touch, and the light grey keeps everything calm and clean.

The catalogue is what buyers take away from the stall, so its cover had to carry the whole brand. We set the logo in white on slate, led with the line “Unseen luxury, seamlessly built into modern living”, and let a detailed view of the channel itself take centre stage, with copper arcs that echo the motion of a sliding drawer.

Along the bottom, the key features appear as simple icons, so a buyer can scan the strengths in seconds: cycles tested, a performance guarantee, anti-rust coating, ball bearings and certification.

Products inside a carton all look alike, so the wrapping does the talking. Prewell’s packaging uses the logo, the product name and a clear row of benefit icons, so a dealer can pick the right product at a glance and the brand is visible at every stage, from the shelf to the workshop.

At a trade exhibition, a stall has seconds to explain what a company makes and why it can be trusted. We designed the stall graphics to do both: illuminated posters with the brand’s hero products, and a feature wall that sets out the quality checks, from raw material inspection to final assembly, beside the certification marks.

Tall display panels carry the product line and a QR code for details. Clean white walls, grey flooring and the slate and copper palette make the stall calm and premium, and a simple seating area invites buyers to sit down, talk and take the catalogue.

The card works as a small brochure. One side carries the company name and the products it makes, and the other brings together the company and the Prewell brand with the contact details. The slate and copper blocks match the catalogue and stall, so a card handed over at the stall feels like part of the same system.

Buyers and partners can’t all visit the factory, so we brought the factory to them. We handled the creative direction and the editing of a corporate film that shows how a Prewell channel is made, in under a minute.

The film follows the product through the plant: high-precision roll forming, in-house CED coating, fully automated assembly, careful packing and delivery, and closes on the line “Trusted by dealers and OEM partners across India.” Short captions carry each step, so it works with or without sound, and the Prewell logo stays on screen throughout.

It was made to work in three places: cut into shorter clips for social media, looped on the screen at the stall, and shown in full to investors and partner buyers.